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“81% of
internet users look for information online about a service or
product they are thinking of buying.”
Source:
Princeton Survey Research Associates Intl.
“82% of people searching online follow up
with in-store visits, phone calls, emails and purchases”
Source:
comScore Networks and TMP Directional Marketing
$583 billion:
the return from that investment if you use DMA figures on email
marketing ROI. That's four times the market value of
Microsoft.
“80% of web users have watched a video ad
online, 52% took action after viewing the ad. 15% visited the
store and 12% made a purchase”
Source: Yellow Pages
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